E-book w języku angielskim.
The human brain is usually perceived as a mysterious, fascinating and unfathomable machinery. In her book Brain: A Factory of Success, Anna Urbańska invites you to the world of seductive neuroscience and business. The author reveals the mystery of brain functioning, providing you with tools necessary to understand yourself and the universe. Discovering your internal biostructure will help you manage your business in a better way. Learning about the evolutionally triune brain opens the gate to the astonishing road to personal development. The intriguing journey through intricacies of your own mind can sometimes be difficult. However, Anna Urbańska helps you navigate this bumpy road. The author uses neuroscience in a truly innovative way, creating a practical signpost within the process of getting to know your own personality, nature and behavior, as well as discovering your strengths and weaknesses, setting goals, accepting yourself, connecting with others and running your own business.
The author explains how knowledge of functioning of the brain can boost a company’s income. Basing on her own experience, Anna Urbańska comes up with a key to a thriving business. She debunks myths about earning money or generating profits, arguing that instead of being a ticking evil machine, money can give you a sense of freedom.
Just like in case of Anna Urbańska’s previous book, Brush Off Your Knees and Run, Brain: A Factory of Success contains fascinating interviews with incredible people. This time, the author talked to Krzysztof Litwiński, Paweł Jarząbek, Michał Jakubowski, Krzysztof Herdzik, Ewa Hartman, Jacek Kotarbiński and Jacek Kutyba.
People have been trying to understand the way human brain functions for generations, and Anna Urbańska’s book is undoubtedly a valuable work and a voice coming out of the world of neurons. What is more, Brain: A Factory of Success is an interdisciplinary fusion of science and practical approach to business, which makes it extremely innovative and outstanding. Due to the author’s easy narrative flow, reading this book is a sheer pleasure.
Who is the author?
Anna is a Master Trainer of the STRUCTOGRAM, i.e. a methodology which, by using the knowledge of brain genetics, helps people sell, manage and thrive in relationships with others and with themselves more effectively. They say it ‘colours’ brains.
Her passion is personal development and discovering human potential, and her mission is propagating the idea behind the STRUCTOGRAM. Over 20 thousand people have participated in her training programs and coaching sessions so far. As a result, they successfully achieve their goals, and their lives are filled with fulfillment and passion.
Anna gains knowledge during trainings conducted by Mentors such as Anthony Robbins, Blair Singer or Brian Tracy. What’s more, she works both with the largest international companies like Citibank, DHL, Oracle or Deutsche Bank and with smaller, local businesses.
She has been an entrepreneuse for 22 years. She is the owner of a training company called CONCRET, as well as the vice-president and partner of the Colin Rose Institute – one of the most dynamically developing language schools which used to be a bankrupt company and then turned into a franchise network of 35 schools across Poland.
Anna is one of the few world’s neurocoaches.
She holds 6 post-graduate degrees and is a university lecturer.
She is the author of 8 books and the co-author of 3 self-help books, a comic book and a charity book project for cat lovers.
Anna is a happy woman, a mom of an adult son and Goral’s wife. She loves cats and their lifestyle. She feels like a woman every day, especially when she wonders what to wear or when she tries to find keys in her handbag. She is a boss who sometimes is too soft for her team.
Chapter 1: Why do I need the brain business? 6
Chapter 2: Does brain like authenticity? 8
Chapter 3: Brain – the factory of money? 35
Chapter 4: What does the brain think about personal development? 51
Chapter 5: Does the brain like to lead? 71
Chapter 6: What does our brain say about PR? 86
Chapter 7: Brain + Marketing = Neuromarketing? 110
Chapter 8: Does the brain equal the image? 126
Chapter 9: Principles of successful people with the brain 144
The ending 146