Understanding Colors not only allows us to build effective relationships in both business and private life, but also makes it possible for us to achieve a better understanding of ourselves and thus make use of our talents and enhance our strengths.
As we go through this user’s guide to people, we will draw on the advice of psychoanalyst Carl Gustav Jung and we will categorize people on the basis of how they approach life. Combining these methods, we arrive at four types of behavioral styles, to which we will assign the following colors: Red, Blue, Green and Yellow.
PART ONE: UNDERSTANDING THE COLORS
1. Colors by Person, or Colors by Country?
2. A Chapter for the Green-and-Blues, i.e., The Theoretical Foundations of the Model
3. Meet the Colors
4. Self-Assessment Made Easy
5. Identifying Other People’s Colors
6. Colors and Clothing
7. Colors by Communication Style
8. Developing the Colors’ Talents
PART TWO: LEARNING & DEVELOPING BY COLOR
9. What’s the Point of All This, Anyway?
10. Too Many Talents
11. Colorful Reptiles
12. Different Strokes for Different Folks – How We Learn
13. Lighter Sides and Darker Sides
14. The Color Map
15. Fundamental Values: Core Motivators
16. Color Combinations
17. Creative Types
18. Friendships and Frictions
19. The Colors under Stress
20. Communication Toxins
21. The User’s Guide to People
22. Building a Colorful Team
PART THREE: THE COLORS AT WORK
23. Colorful Leaders
24. Being a Versatile Leader
25. How to Speak to Make Employees Listen … and How to Listen to Make Employees Speak
26. Innovation
27. The Colors in Sales
28. Color the World!
Quiz