Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the important problems and issues of consumption and consumer behavior on the international market. It allows, however, prepare them as full identification, presenting the importance and role that consumers on contemporary global market.
Introduction
PART I. Consumer and international market
Chapter 1. Consumer and decisions-making process on market
Chapter 2 . Consumer segmentations on international market process and criteria
Chapter 3. Consumer on international market
PART II. Consumer behavior research on international market
Chapter 4. Process of consumer behavior research
Chapter 5. Secondary dates about consumer and their behaviors
Chapter 6. Primary data – methods of research and sampling
PART III. Determinant of consumer behavior on international market
Chapter 7. Economic determinants
Chapter 8. Cultural influences on consumer behavior
Chapter 9. Social and demographic determinants
Chapter 10. Psychological determinants
PART IV. Consumer behavior application in international market
Chapter 11. Consumer loyalty and dissonance
Chapter 12. Consumer protection on international market
Chapter 13. Future consumer – changes and forecasting
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